Originally from Tel-Aviv, now living in Lisbon. As a designer, I am enthusiastic about contributing to well-conceived and expertly implemented digital experiences. My favorite professional projects involve converting carefully crafted details into meaningful design systems.
In my leisure time, I take pleasure in producing personal work that demonstrates comprehensive research in visually striking and distinctive ways. As my career advances, I am excited to explore the intricacies of human nature through design. In doing so, I believe that we can collaboratively create refined and enduring artifacts that provide real value to people, and perhaps a hint of truth.
Originally from Tel-Aviv, now living in Lisbon. As a designer, I am enthusiastic about contributing to well-conceived and expertly implemented digital experiences. My favorite professional projects involve converting carefully crafted details into meaningful design systems.
In my leisure time, I take pleasure in producing personal work that demonstrates comprehensive research in visually striking and distinctive ways. As my career advances, I am excited to explore the intricacies of human nature through design. In doing so, I believe that we can collaboratively create refined and enduring artifacts that provide real value to people, and perhaps a hint of truth.
EXPERIENCE
EXPERIENCE
HourOne
Design lead
• Led design teams to deliver user-focused digital experiences across platforms.
• Managed the entire design process, ensuring it aligned with business goals and user needs.
• Worked closely with product, marketing, and engineering teams to build scalable design systems.
• Used data-driven insights from user research to refine and enhance user engagement.
• Managed the full UI/UX process, from research and wireframes to prototyping and final delivery, aligning with business goals and user needs.
Instrument
HourOne
HourOne
Senior Designer
Design lead
Design lead
Currently working across product, brand, and design system projects at Instrument, an integrated digital agency.
• Led design teams to deliver user-focused digital experiences across platforms.
• Managed the entire design process, ensuring it aligned with business goals and user needs.
• Worked closely with product, marketing, and engineering teams to build scalable design systems.
• Used data-driven insights from user research to refine and enhance user engagement.
• Managed the full UI/UX process, from research and wireframes to prototyping and final delivery, aligning with business goals and user needs.
• Led design teams to deliver user-focused digital experiences across platforms.
• Managed the entire design process, ensuring it aligned with business goals and user needs.
• Worked closely with product, marketing, and engineering teams to build scalable design systems.
• Used data-driven insights from user research to refine and enhance user engagement.
• Managed the full UI/UX process, from research and wireframes to prototyping and final delivery, aligning with business goals and user needs.
2022 — PRESENT
2022
— PRESENT
2022 — PRESENT
EXPERIENCE
EXPERIENCE
influenceAI
Senior Product Design
• Led UI/UX design for websites and mobile apps, from research to final prototypes.
• Collaborated with product, engineering, and marketing teams to align design with business goals.
• Designed responsive, accessible interfaces following best practices.
Instrument
influenceAI
influenceAI
Senior Designer
Senior Product Design
Senior Product Design
Currently working across product, brand, and design system projects at Instrument, an integrated digital agency.
• Led UI/UX design for websites and mobile apps, from research to final prototypes.
• Collaborated with product, engineering, and marketing teams to align design with business goals.
• Designed responsive, accessible interfaces following best practices.
• Led UI/UX design for websites and mobile apps, from research to final prototypes.
• Collaborated with product, engineering, and marketing teams to align design with business goals.
• Designed responsive, accessible interfaces following best practices.
2024
2024
2024
EXPERIENCE
Classiq Technologies
Senior Product Design
• Managed the full UI/UX process, from research and wireframes to prototyping and final delivery, aligning with business goals and user needs.
2022-2023
EXPERIENCE
Windward
UI Designer
• Contributed to interface design for their digital products.
• Implemented user-centered design strategies to improve user experience.
Instrument
Amkiri
Senior Designer
Creative Director
• Developed and executed the company’s visual language and branding strategy across all touchpoints.
• Designed marketing materials, packaging, and digital assets, ensuring cohesive brand identity.
• Collaborated with cross-functional teams to integrate branding into product and user experiences.
• Directed photo shoots and creative content production to support promotional campaigns.
• Ensured brand consistency across web, mobile, and print platforms.
2022
2018-2020
EXPERIENCE
Ridge
Product Designer
• Designed and refined UI for complex platform features, ensuring intuitive user interactions.
• Improved user interfaces for both product enhancements and marketing campaigns.
• Created scalable design solutions to improve user experience across platforms.
2020 — 2021
EXPERIENCE
Classiq Technologies
Senior Product Design
• Managed the full UI/UX process, from research and wireframes to prototyping and final delivery, aligning with business goals and user needs.
2022 — 2023
EXPERIENCE
Ridge
Product Designer
• Designed and refined UI for complex platform features, ensuring intuitive user interactions.
• Improved user interfaces for both product enhancements and marketing campaigns.
• Created scalable design solutions to improve user experience across platforms.
2020 — 2021
EXPERIENCE
Classiq Technologies
Senior Product Design
• Managed the full UI/UX process, from research and wireframes to prototyping and final delivery, aligning with business goals and user needs.
2022-2023
EXPERIENCE
Ridge
Product Design
• Designed and refined UI for complex platform features, ensuring intuitive user interactions.
• Improved user interfaces for both product enhancements and marketing campaigns.
• Created scalable design solutions to improve user experience across platforms.
2020 — 2021
EXPERIENCE
Koniak Studio
Designer
• Collaborated with clients to develop branding, websites, and logos.
2016-2018
EXPERIENCE
Designit
UI/UX Designer
• Worked with product teams to research, prototype, and test digital products.
• Designed new user experience features based on research insights.
2019
EXPERIENCE
EXPERIENCE
Designit
UI/UX Designer
• Worked with product teams to research, prototype, and test digital products.
• Designed new user experience features based on research insights.
Instrument
Windward
Windward
Senior Designer
UI Designer
UI Designer
Currently working across product, brand, and design system projects at Instrument, an integrated digital agency.
• Contributed to interface design for their digital products.
• Implemented user-centered design strategies to improve user experience.
• Contributed to interface design for their digital products.
• Implemented user-centered design strategies to improve user experience.
2019
2022
2022
EXPERIENCE
EXPERIENCE
Amkiri
Creative Director
• Developed and executed the company’s visual language and branding strategy across all touchpoints.
• Designed marketing materials, packaging, and digital assets, ensuring cohesive brand identity.
• Collaborated with cross-functional teams to integrate branding into product and user experiences.
• Directed photo shoots and creative content production to support promotional campaigns.
• Ensured brand consistency across web, mobile, and print platforms.
Instrument
Designit
UI/UX Designer
• Worked with product teams to research, prototype, and test digital products.
• Designed new user experience features based on research insights.
2018 — 2020
2019
EXPERIENCE
Koniak Studio
Designer
• Collaborated with clients to develop branding, websites, and logos.
2016 — 2018
EXPERIENCE
Amkiri
Creative Director
• Developed and executed the company’s visual language and branding strategy across all touchpoints.
• Designed marketing materials, packaging, and digital assets, ensuring cohesive brand identity.
• Collaborated with cross-functional teams to integrate branding into product and user experiences.
• Directed photo shoots and creative content production to support promotional campaigns.
• Ensured brand consistency across web, mobile, and print platforms.
2018-2020
EXPERIENCE
Koniak Studio
Designer
• Collaborated with clients to develop branding, websites, and logos.
2016-2018
EDUCATION
EDUCATION
Bezalel Academy
2012 - 2016, B.DES,
Bezalel Academy of Arts and Design
Visual Communication Department, Jerusalem, Israel.
Simon Fraser University
Bezalel Academy
Bezalel Academy
BA. Interactive Arts and Technology
2012 - 2016, B.DES, Bezalel Academy
of Arts and Design
Visual Communication Department,
Jerusalem, Israel.
2012 - 2016, B.DES,
Bezalel Academy
of Arts and Design
Visual Communication Department,
Jerusalem, Israel.
2012 — 2016
2012 — 2016