Or Porat | UI/UX Designer

Proudly serving industry giants such as Berlitz, NBC Universal, and DreamWorks, our reach extends across HR, e-commerce, SaaS, and beyond. Hour One maintains a strong presence with headquarters in Tel Aviv and New York City.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Brand mission

Mission ehen you’re successful, what does the future look like?

Hour One will be the go-to source for creating and managing people’s virtual selves in video and beyond, raising the ceiling for what humans can achieve.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Brand values

People-first: At Hour One, our people are always at the center. We prioritize humanity over profit, always putting our people first.

(R)evolutionary: We strive for excellence at every milestone, constantly challenging the status quo and embracing change. We push the boundaries of what's possible, continuously raising the bar.

Integrity: As creators of future-shaping technology, we prioritize ethical AI, acting with thoughtfulness and humility. We focus on progress that benefits all, never compromising our ethics for quick gains.

Pluralism: We embrace diverse perspectives, valuing different backgrounds, interests, and beliefs. Our success relies on this diversity, and we are dedicated to creating a more inclusive future.

People-first: At Hour One, our people are always at the center. We prioritize humanity over profit, always putting our people first.

(R)evolutionary: We strive for excellence at every milestone, constantly challenging the status quo and embracing change. We push the boundaries of what's possible, continuously raising the bar.

Pluralism: We embrace diverse perspectives, valuing different backgrounds, interests, and beliefs. Our success relies on this diversity, and we are dedicated to creating a more inclusive future.

People-first: At Hour One, our people are always at the center. We prioritize humanity over profit, always putting our people first.

(R)evolutionary: We strive for excellence at every milestone, constantly challenging the status quo and embracing change. We push the boundaries of what's possible, continuously raising the bar.

Pluralism: We embrace diverse perspectives, valuing different backgrounds, interests, and beliefs. Our success relies on this diversity, and we are dedicated to creating a more inclusive future.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

Brand position
Bringing the human to the virtual

Hour One makes virtual experiences more human.

Today, Hour One humanizes content for businesses at scale, with a rich marketplace of human-like characters, and a best-in-class platform to convert plain text into presenter-led video. As the technology continues to advance, and as virtual environments become more immersive, Hour One will put humans into the virtual world as their digital selves, unlocking human capacity, exponentially.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.

The goal

Personalized Experience

The Brand Strategy helps us articulate the north star of Hour One. With this, we capture what is true, ownable and visionary about our company - now and into the future. It guides us on everything from product development, to brand communications and storytelling.

IBM Corporate Social Responsibility
Sharing the social impact initiatives that IBM is involved in globally.