Hour One AI — is an industry leader in crafting virtual humans for professional video communications. Our lifelike virtual characters, modeled exclusively after real people, convey human-like expressiveness through text, empowering businesses to elevate their messaging with unmatched ease and scalability.
Client
Hourone
2023
Contribution
User Experience
Visual branding
Design System
Team
Anagram
Reals, our self-service creators platform, lets businesses harness Hour One’s cutting-edge technology effortlessly, producing fully-realized videos at scale in mere minutes.
Proudly serving industry giants such as Berlitz, NBC Universal, and DreamWorks, our reach extends across HR, e-commerce, SaaS, and beyond. Hour One maintains a strong presence with headquarters in Tel Aviv and New York City.
Brand mission
Mission ehen you’re successful, what does the future look like?
Hour One will be the go-to source for creating and managing people’s virtual selves in video and beyond, raising the ceiling for what humans can achieve.
Brand values
People-first – the people of hour one, have always been at the center of what we do. We believe in preserving humanity and that means when it’s a choice between people and profit - or people and anything - we put our people first.
(r)evolutionary – we aim for extraordinary at every milestone. We challenge the status quo and defy complacency everywhere we see it, especially in ourselves. We are committed to lifelong change and so are shape-shifting by nature. We find ourselves constantly raising the ceiling, pushing the bounds of what’s newly possible.
Integrity – as builders of technology that will shape the future, we take our responsibility towards ethical ai seriously. We approach all that we do with thoughtfulness and humility. We are not about moving fast and breaking things; but progress that lifts all. We do not bend our ethics for flashy opportunities.
Pluralism – we invite multiple points of view, even if conflicting, to co-exist. We are built on people of diverse disciplines, backgrounds, interests, beliefs, and promote greater diversity in our characters, the people we hire, and the customers we serve. Pluralism is pivotal to our success; we are committed to designing a more inclusive future.
Brand position
Bringing the human to the virtual
Hour One makes virtual experiences more human.
Today, Hour One humanizes content for businesses at scale, with a rich marketplace of human-like characters, and a best-in-class platform to convert plain text into presenter-led video. As the technology continues to advance, and as virtual environments become more immersive, Hour One will put humans into the virtual world as their digital selves, unlocking human capacity, exponentially.
The goal
Personalized Experience
The Brand Strategy helps us articulate the north star of Hour One. With this, we capture what is true, ownable and visionary about our company - now and into the future. It guides us on everything from product development, to brand communications and storytelling.
Bringing the human to virtual
Key Words
Transposing
Activating
Deploying
Animation
Personification
Representation
Connection
Evolution
